Digital Advertising Specialist

Top Job

Located in Rochester, NY

Salary: $60-70k

Digital Advertising Specialist

Pay: $60,000–$75,000 annually
Job Type: Full-Time

Job Description

Express Employment Professionals is partnering with an established e-commerce company to recruit an experienced Digital Advertising Specialist to join their marketing team.

We are seeking a creative, analytical, and results-driven professional with hands-on experience managing paid digital advertising campaigns across multiple platforms.

The ideal candidate will have a strong background in Google Ads, Meta Ads, paid social media, and e-commerce advertising, with the ability to develop, manage, and optimize campaigns that drive website traffic, customer acquisition, and online sales.

This is a hands-on position for someone who enjoys analyzing campaign performance, identifying opportunities for improvement, and working collaboratively with marketing and creative teams.

Key Responsibilities

• Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), Pinterest, Reddit, and other digital platforms.

• Manage paid search, Google Shopping, Performance Max, display, remarketing, and paid social campaigns.

• Plan advertising strategies for product launches, promotions, seasonal sales, and customer acquisition.

• Monitor campaign budgets, audience targeting, keywords, and advertising performance.

• Analyze key performance metrics, including ROAS, CPA, CPC, CTR, conversion rates, and revenue.

• Adjust campaigns to improve performance, maximize advertising spend, and increase conversions.

• Collaborate with marketing, creative, and content teams to develop effective advertising materials.

• Support sponsored content, media placements, and additional paid advertising opportunities.

• Prepare campaign performance reports and provide recommendations to leadership.

• Stay current with digital advertising trends, platform updates, and e-commerce best practices.

• Manage multiple campaigns, deadlines, and advertising priorities simultaneously.

Qualifications

Required:

• Minimum 3 years of professional experience managing paid digital advertising campaigns.

• Strong hands-on experience with Google Ads and Meta Ads Manager.

• Experience managing paid search, shopping, display, and social media advertising.

• Understanding of digital advertising performance metrics, including ROAS, CPA, CPC, CTR, and conversion rates.

• Ability to analyze campaign data and make strategic adjustments to improve results.

• Experience managing advertising budgets and optimizing campaign performance.

• Strong organizational, analytical, and problem-solving skills.

• Excellent communication skills and ability to work collaboratively with a marketing team.

Preferred:

• Previous digital advertising experience within an e-commerce or retail environment.

• Experience with Pinterest Ads and Reddit Ads.

• Knowledge of Google Performance Max, YouTube Ads, and remarketing strategies.

• Experience with sponsored content, media buying, or paid editorial placements.

• Familiarity with product launches, seasonal promotions, and customer acquisition strategies.

What We're Looking For

We're looking for a motivated digital advertising professional who can take ownership of paid advertising campaigns from planning through execution and optimization.

The successful candidate will be comfortable working in a fast-paced environment, managing multiple advertising platforms, and using performance data to make informed decisions.

This position requires hands-on paid advertising experience and is not an entry-level marketing or social media position.

Compensation

• Annual Salary: $60,000–$75,000, based on experience

• Job Type: Full-Time

Apply Today!

If you're an experienced Digital Advertising Specialist looking for an opportunity to grow your career and make a measurable impact on an e-commerce business, we encourage you to apply!

Apply Now