Digital Marketing & E-Commerce Manager

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Located in Tinton Falls, NJ

Salary: 25-30

Digital Marketing & E-Commerce Manager
 – Wall, NJ
Position Summary
Our client is seeking a creative, organized, and results-driven Digital Marketing & E-Commerce Manager to help grow our brand, increase online sales, generate contractor leads, and strengthen our digital presence. This individual will oversee all aspects of marketing, social media, website management, online advertising, and customer engagement while working closely with the sales team to support business growth. The company serves professional gutter contractors with a full range of gutter materials and supplies both in-store and online.
 
Key Responsibilities
Social Media Marketing
  • Manage Instagram, Facebook, LinkedIn, TikTok, and YouTube.
  • Create engaging photos, videos, Reels, and Stories.
  • Develop weekly content calendars.
  • Showcase new products, contractor projects, promotions, and company events.
  • Respond to comments, messages, and customer inquiries.
Website & E-Commerce
  • Manage and update the Royal Gutter Supply website.
  • Add new products, pricing, images, and descriptions.
  • Improve website performance and user experience.
  • Optimize product pages for search engines (SEO).
  • Monitor website traffic and online sales performance.
Digital Advertising
  • Create and manage Google Ads and Meta (Facebook/Instagram) campaigns.
  • Generate qualified leads for both wholesale and retail customers.
  • Track return on advertising spend (ROAS).
  • Improve conversion rates through testing and optimization.
Content Creation
  • Produce professional marketing materials.
  • Photograph products and customer projects.
  • Create promotional videos and educational content.
  • Design flyers, brochures, banners, and email campaigns.
Brand Growth
  • Increase followers and customer engagement.
  • Develop contractor loyalty and referral programs.
  • Build relationships with manufacturers and suppliers for co-branded promotions.
  • Monitor competitors and identify new marketing opportunities.
Sales Support
  • Assist the sales team with promotional campaigns.
  • Create seasonal promotions and product launches.
  • Support trade shows, contractor events, and open houses.
  • Maintain customer email lists and send marketing newsletters.
Analytics & Reporting
  • Track website traffic, online sales, social media growth, and lead generation.
  • Prepare monthly marketing performance reports.
  • Recommend strategies to improve marketing ROI.
Qualifications
  • Experience in digital marketing, e-commerce, or social media management.
  • Strong knowledge of WordPress or Shopify (preferred).
  • Experience with Google Analytics, Google Ads, and Meta Ads Manager.
  • Graphic design skills using Canva or Adobe Creative Suite.
  • Video editing experience (CapCut, Adobe Premiere, etc.).
  • Strong writing and communication skills.
  • Organized, self-motivated, and detail-oriented.
  • Experience in construction, building materials, roofing, or gutter products is a plus.
Success Metrics
  • Grow social media followers and engagement.
  • Increase website traffic and online sales.
  • Generate qualified contractor leads.
  • Improve search engine rankings.
  • Increase email subscribers.
  • Launch successful seasonal marketing campaigns.
  • Strengthen brand throughout the Northeast.
This position plays a key role in expanding the company into the leading online and in-store supplier for professional gutter contractors by combining creative marketing with measurable business growth

Express Office: Tinton Falls
4000 Route 66
Suite 340
Tinton Falls, NJ 07753
Email us
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