Marketing Manager

Position Summary

The Marketing Manager is responsible for leading and executing marketing strategies and advertising campaigns that drive membership growth, increase engagement, and expand the use of financial products and services, including loans, deposits, and digital banking solutions.

This role oversees multi-channel marketing efforts across digital, social media, email, paid search, print, broadcast, and in-branch promotions. The Marketing Manager ensures all campaigns are well-coordinated, compliant, on schedule, and aligned with organizational goals.

A key part of this role includes managing projects, maintaining workflow efficiency, and delivering accurate reporting and analytics. The ideal candidate is both strategic and hands-on, with strong creative abilities and experience in financial services marketing.

Key Responsibilities

Marketing Strategy & Campaign Execution

Develop annual and quarterly marketing plans aligned with business goals and growth targets
Plan, execute, and track multi-channel campaigns across digital, social media, email, print, broadcast, and in-branch channels

Brand & Content Management

Maintain consistent brand identity across all communications and customer/member touchpoints
Create and oversee marketing content including social media posts, newsletters, website updates, brochures, press releases, and communications

Digital Marketing & Online Presence

Oversee social media content creation, review, and approvals
Support website updates, content edits, and digital campaign execution
Manage email marketing, automation tools, SEO concepts, and digital advertising initiatives

Project & Team Management

Manage marketing workflow, deadlines, and campaign execution across the department
Coordinate with internal teams and external vendors to ensure timely delivery of projects

Data, Reporting & Analysis

Analyze campaign performance, customer/member data, market trends, and competitor activity
Prepare reports on marketing effectiveness, engagement, and overall performance

Vendor & Budget Management

Manage relationships with external agencies, printers, designers, and media partners
Oversee marketing budgets and advertising spend to ensure alignment with approved limits

Compliance & Internal Communications

Ensure all marketing materials meet regulatory and industry advertising standards
Provide internal communication tools and promotional materials to support branch or office teams

Design & Creative Oversight

Develop campaigns using Adobe Creative Suite (Illustrator, InDesign, Photoshop, etc.)
Oversee creative direction and ensure consistency and quality across all materials

Required Skills & Qualifications

Strong strategic marketing and campaign planning skills
Excellent written and verbal communication (copywriting, editing, presentation skills; ~70 WPM typing preferred)
Experience with digital marketing tools (social media platforms, email marketing, CRM, automation tools, analytics platforms)
Strong data analysis and reporting abilities
Excellent project management and organizational skills
Creative mindset with strong attention to branding and design consistency
Ability to manage multiple deadlines in a fast-paced environment
Strong collaboration and vendor management skills
Knowledge of financial services marketing regulations preferred
Proficiency in Microsoft Office and Google Workspace
Ability to represent the organization in community and outreach initiatives

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years of marketing experience, preferably in financial services or similar regulated industry
Experience managing multi-channel marketing campaigns (digital, social, email, traditional)
Experience with CRM systems, marketing automation tools, and analytics platforms
Working knowledge of Adobe Creative Suite required
Experience creating marketing content (ads, campaigns, newsletters, social media, etc.)
Experience analyzing marketing performance and making data-driven recommendations
Knowledge of Northern California markets and community engagement preferred
Supervisory or project leadership experience preferred

Express Office: Yuba City

870 West Onstott Frontage Road

Suite E

Yuba City, CA 95991

Email us

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