Inside Sales & Lead Generation Specialist

We are seeking a driven and detail-oriented Inside Sales & Lead Generation Specialist to help expand our reach, strengthen customer relationships, and support continued growth in the commercial and industrial roofing market. This role is ideal for a proactive professional who thrives in a fast-paced environment and enjoys both prospecting new business and nurturing existing accounts.

Key Responsibilities

Lead Generation & Pipeline Development

Identify and qualify new business opportunities through outbound calls, email campaigns, and social media outreach
Research commercial and industrial roofing markets to uncover potential contractor partners and project opportunities
Build, manage, and maintain a robust pipeline of qualified prospects within the CRM system
Initiate meaningful conversations using proven outreach strategies, product knowledge, and discovery questions
Schedule appointments and product demonstrations for Business Development and Outside Sales teams
Follow up on inbound and marketing-generated leads from tradeshows, webinars, and digital campaigns
Maintain consistent outreach activity to meet and exceed daily, weekly, and monthly performance goals

Sales & Relationship Management

Retain and grow existing customer accounts through proactive engagement and exceptional service
Serve as the primary point of contact for inquiries related to roof coating systems
Educate contractors and customers on products, systems, warranties, and application processes
Build and maintain strong relationships with contractors to drive loyalty and increase sales volume
Prepare and deliver freight estimates and customized submittals based on project requirements
Collaborate closely with Outside Sales teams to ensure a seamless and positive customer experience
Track and document all customer interactions, sales activity, and project details within the CRM
Consistently meet or exceed monthly sales goals and performance metrics

Administrative & Operational Support

Manage inventory of product samples, literature, and packaging materials
Support credit-related processes and coordination with internal departments
Maintain accurate, real-time updates in the CRM system
Process contractor applications from submission through approval
Prepare and distribute contractor welcome kits, sample boxes, adhesion test kits, and branded materials

Qualifications

1+ years of B2B sales or lead generation experience preferred
Strong work ethic with excellent time management and organizational skills
Reliable, self-motivated, and results-driven
Ability to quickly learn industry products, competitors, and market trends
Professional communication skills (written and verbal), with strong interpersonal and presentation abilities
Comfortable managing multiple priorities and sales initiatives simultaneously
Experience with CRM systems (Salesforce or equivalent)
Intermediate proficiency in Microsoft Office (Outlook, Excel, PowerPoint, Word)
Ability to collaborate effectively across departments to achieve company objectives

#2327OS

Express Office: Mobile

3662 Dauphin Street

Suite B

Mobile, AL 36608

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