Marketing Manager

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Located in Longview, TX

Salary: $55,000-$60,000

Job Title: Marketing Manager

Pay: $55,000 – $60,000 (DOE)

 

Position Summary

 

The Marketing Manager / Demand Generation & Event Marketing Lead is responsible for planning, developing, and executing comprehensive marketing strategies that drive company growth, lead generation, brand awareness, and customer engagement.

This role works closely with ownership, management, sales, and call center teams to ensure alignment between marketing initiatives and business objectives. The ideal candidate is strategic, data-driven, creative, and experienced in managing multi-channel campaigns, budgets, and performance metrics.

 

Essential Duties & Responsibilities

• Develop, implement, and manage comprehensive marketing strategies aligned with revenue and growth goals
• Oversee CRM administration, ensuring data accuracy, reporting, lead tracking, and workflow optimization
• Design and manage lead generation campaigns across digital, print, and field marketing channels
• Track, analyze, and report key performance indicators (KPIs)
• Plan, execute, and optimize digital marketing campaigns including SEO, social media, streaming platforms, AI tools, and paid advertising
• Develop and manage print advertising strategies and materials
• Coordinate canvassing programs to increase market penetration and lead generation
• Plan and execute participation in home shows, trade shows, festivals, community events, and promotional campaigns
• Manage event logistics including vendors, scheduling, staffing, materials, and post-event analysis
• Collaborate with sales and call center teams to optimize lead flow and follow-up processes
• Prepare and manage marketing budgets, monitor spending, and allocate resources based on performance data
• Evaluate marketing trends, technologies, and competitor activity to identify growth opportunities
• Provide leadership and direction to marketing staff, vendors, and contractors
• Ensure brand consistency across all platforms and marketing materials

Qualifications & Experience

• Minimum of 5 years of marketing experience (preferred in direct-to-consumer, home improvement, manufacturing, or related industries)
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Proven experience with CRM systems, digital marketing, SEO, social media, and lead generation
• Strong analytical skills with experience tracking KPIs and managing budgets
• Demonstrated leadership experience managing teams and cross-functional collaboration
• Excellent communication, organization, and project management skills
• Ability to manage multiple projects and meet deadlines
• Strong attention to detail and strategic thinking
• High level of professionalism, integrity, and accountability

Core Skills & Competencies

• Strategic Marketing Planning
• Data Analysis & KPI Reporting
• CRM Management
• Digital & Traditional Marketing
• Event Planning & Coordination
• Budget Management
• Leadership & Team Development
• Communication & Presentation Skills
• Problem Solving & Decision Making
• Time Management & Organization

Work Environment & Physical Requirements

• Primarily office-based with regular attendance at events, trade shows, and community activities
• Ability to stand, walk, and travel locally for event coordination and field marketing

Performance Measures

• Lead generation volume and quality
• KPI achievement and reporting accuracy
• Event performance and ROI
• Budget management and cost control
• Collaboration effectiveness with sales and call center teams

How to Apply

Apply online at: www.expresspros.com

Apply Now