Key Account Manager - CPG Industry

Located in Seattle, WA

Job Title: Key Account Manager – CPG Industry

Job Location: Seattle, Washington or Pacific Northwest region

 

Job Summary
As the Key Account Manager, you’ll lead omnichannel initiatives, manage relationships, and drive execution in one of the organization’s most strategic accounts. This role demands fact-based selling, data-driven decision-making, and strong collaboration with both internal teams and retail partners. You’ll oversee forecasting, promotional activities, and e-commerce strategies to grow sales and expand presence across the omnichannel customer ecosystem.

This role reflects the company’s core values: Teamwork, Goal-Oriented, Customer Service, and Passion.

 

Responsibilities

• Own the account strategy: develop and execute sales plans that drive share growth and align with company priorities.
• Build fact-based selling stories using sales, market, and shopper data (Nielsen, Repsly, Retail Link).
• Strengthen customer relationships across various business units and develop omnichannel solutions.
• Lead retail merchandising plans; coach in-store teams on execution and performance metrics.
• Set up and maintain e-commerce content; monitor item health, pricing, and digital campaign ROI.
• Collaborate cross-functionally to execute brand launches, trade events, and promotional calendars.
• Forecast account performance and communicate risks/opportunities to the Regional Sales Manager.

Key Performance Indicators (KPIs)

• Omnichannel Sales Growth: Targeted volume/revenue % increases.
• Forecast Accuracy: ≤10% variance on monthly outlooks.
• Promotion ROI: Alignment of execution with planned uplift goals.
• Retail Execution Score: % compliance with pricing, displays, and planograms.
• Digital Content Accuracy: % of item pages meeting compliance standards.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• 3–5+ years of CPG sales experience with strong grocery retail knowledge.
• Experience with Retail Link, CRM tools, SAP, and Nielsen data.
• Proficiency in Microsoft Office Suite.
• Strong written and verbal communication, negotiation, and presentation skills.
• Ability to travel as required across territory
• Bilingual English/Spanish preferred.

 

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