Digital Marketing Associate

Located in Wellesley Hills, MA, MA

Our client is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. This role focuses on executing, optimizing, and analyzing digital campaigns across paid, owned, and partner channels

The ideal candidate is analytical, detail-oriented, and comfortable working with marketing technology platforms to track performance and drive measurable results. This individual will collaborate with cross-functional teams, including Content, Social Media, Design, Audience, and Sales, to ensure campaigns are executed effectively and continuously optimized.

Location: Remote

Pay: $85,000+ (Depending on Experience)

Key Responsibilities:

• Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs.

• Set up, track, and report on campaigns using marketing automation and analytics tools to monitor performance, lead flow, and conversion metrics.

• Collaborate with content, design, and social media teams to ensure campaigns launch on time and align with overall strategy.

• Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline growth.

• Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI.

• Assist with SEO and website optimization efforts, including keyword performance monitoring and page optimization support.

• Coordinate digital partnership and sponsorship initiatives by managing assets, tracking performance, and reporting results.

• Stay current on digital marketing trends, tools, and best practices.

Qualifications and Experience:

• 3–5 years of experience in digital marketing, demand generation, or marketing operations.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Hands-on experience with marketing automation and analytics tools (e.g., Salesforce/Pardot, HubSpot, Marketo, Google Analytics).

• Strong understanding of digital marketing fundamentals, including email marketing, paid media, website optimization, SEO basics, and lead lifecycle management.

• Experience with campaign reporting, dashboards, and performance analysis.

• Highly organized and detail-oriented with the ability to manage multiple campaigns and deadlines.

• Analytical and data-driven with strong problem-solving abilities.

• Proactive and adaptable in a fast-paced environment.

• Strong communication and collaboration skills

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