Marketing Manager

Top Job

Located in Fort Myers, FL

Salary: $70k-$80k a year

 

Marketing Manager – $70K–$80K | Full-Time | Fort Myers, FL

 

A well-established Florida-based manufacturer in the building materials industry is seeking a Marketing Manager to launch and lead its internal marketing department. This is an exciting opportunity to take the reins on a full-scale rebranding initiative while shaping the marketing function from the ground up.

 

Position Type: Direct Hire
Schedule: Monday–Friday | 8:00 AM – 5:00 PM
Pay: $70,000 – $80,000 annually (DOE)
Benefits: Medical, Dental, Vision, PTO

Key Responsibilities:

Strategic Leadership

• Lead the company’s rebranding initiative and execute a comprehensive go-to-market strategy.

• Analyze market trends, customer behavior, and campaign performance to refine marketing strategies.

• Monitor competitor activity to stay ahead of industry developments.

Team & Project Management

• Manage and mentor a Marketing Coordinator; delegate projects and set clear goals.

• Oversee the planning, execution, and tracking of marketing initiatives.

Sales & CRM Integration

• Partner with Sales to develop lead generation and retention strategies.

• Manage CRM (HubSpot) to support marketing automation, lead tracking, and performance reporting.

Content & Brand Management

• Direct content development for web, email, social media, and collateral.

• Lead advertising efforts across digital and traditional channels.

• Maintain consistent brand messaging and oversee social media strategy.

Reporting & Communication

• Report on marketing performance and provide strategic insights to senior leadership.

• Maintain and enforce brand guidelines in collaboration with the creative team.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (MBA a plus)

• 5+ years of marketing experience, with at least 2 years in a leadership role

• Proven success in rebranding and brand management

• Proficient in digital marketing and CRM tools (HubSpot preferred)

• Strong leadership, communication, and project management skills

• Industry knowledge of construction, manufacturing, or building materials is a plus

---

Apply today through Express Employment Professionals to take the next step in your marketing leadership career!

 

Apply Now