Marketing & Brand Lead

In-Office | Some Travel Required

Position Overview

Express Employment Professionals – Grand Forks is seeking a creative, trend-aware, and strategically minded Marketing & Brand Lead to own and execute all marketing initiatives across multiple divisions of our business.

This position requires daily in-office presence and occasional travel to job sites, client locations, and events. This role is embedded in operations and works closely with leadership, recruiters, and project managers to translate business priorities into marketing campaigns, content, and brand strategy that drives applicants, clients, and visibility.

This individual leads marketing efforts for the office and serves as the primary owner of brand presence, messaging, and digital engagement.

Core Responsibilities

Content Creation & Digital Presence

Film and edit short-form video content (TikTok, Reels, Shorts)
Stay current on social trends and platform updates
Capture real-time content in office, at job sites, and at events
Travel as needed to support campaigns and programs
Create engaging recruiting and client-focused content

Brand & Reputation Management

Monitor social media platforms and review channels daily
Respond to comments and feedback promptly and professionally
Collaborate with project managers before responding to sensitive situations
Protect brand integrity while maintaining empathy and professionalism
Escalate concerns requiring leadership involvement

Campaign Development & Execution

Build targeted recruiting and client campaigns across divisions
Support seasonal and harvest recruiting initiatives
Develop messaging tailored to different audiences and industries
Assist with launching and monitoring digital ad campaigns
Support brand growth initiatives across services

Video & Training Content Production

Film & Produce orientation videos
Develop educational content supporting services and programs
Maintain consistent visual branding across materials

Website & Digital Platform Management

Maintain and update three internal websites
Improve applicant conversion flow
Launch recruiting landing pages

Analytics & Reporting

Track engagement, reach, and applicant flow
Monitor campaign performance
Present marketing updates in meetings
Recommend improvements based on performance data

Qualifications

2–5 years of marketing, digital media, or content experience
Strong understanding of social platforms and trends
Experience filming and editing video content
Strong writing and communication skills
Comfortable presenting ideas and updates in meetings
Ability to manage multiple brands and priorities simultaneously
Willingness to travel as needed

What Success Looks Like

Increased applicant volume across divisions
Strong recruiting campaign performance
Positive online brand presence and engagement
Professional and timely responses to public feedback
Consistent brand voice across all platforms
Increased awareness of services and programs

#1437OS

Express Office: Grand Forks

3325 South Washington Street

Grand Forks, ND 58201

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