Senior Regional Marketing Manager

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Located in Bend, OR

Salary: Competitive comp & benefits!

Great opportunity to join a stable and growing Central Oregon leader as a Senior Regional Marketing Manager!

 

Where You Get to Live!

Bend, Oregon is the mountain town that has it all!  Located in the shadows of the Cascade Mountains and surrounded by numerous lakes and rivers, Central Oregon is an outdoor enthusiast’s paradise. Check out the sights and sounds of Bend at: https://vimeo.com/200038114.

 

What You Get to Do!

The Senior Regional Marketing Manager assists the Director in communicating annual strategy to media agency, working with them to develop media plans by market type. Assists in managing the media strategy development process, ensuring all milestones are scheduled and achieved. Helps to execute companywide promotions and formulate creative messaging. Manages day-to-day relationship with media agency. Manages workflow of a Marketing Specialist.

 

This role develops and executes comprehensive marketing plans for multiple markets and targeted locations to achieve planned sales and customer performance goals/ targets.  Tracks and refines plans regularly to improve results. 

  • Introduce marketing initiatives to achieve market goals through; local marketing, in market research, competitor response, store specific tests, sponsorship activation. Coordinate market specific strategies and messages across multiple channels; ensure plans are consistent with overall marketing brand strategies and market development needs.
  • Analyze results of marketing campaigns, promotions and tests, and make timely recommendations for expansion or modifications to improve customer, unit, and product mix performance. Update Marketing Groups and department leadership quarterly.
  • Visit markets quarterly to research competitors, identify local community opportunities, meet with store management and partners.
  • Work with marketing specialist to execute companywide promotions including; digital ad development, printed store materials, coordination with vendors.
  • Manage day-to-day media agency communication, tests, reporting.
  • Supervise marketing specialist to create new store opening and grand opening plans.
  • Ensure marketing group budgets are balanced.

 

What You Will Bring:

  • Bachelor’s degree in Marketing or Business
  • A minimum of 7 years prior marketing experience, preferably in a retail environment.
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Proficient in standard Microsoft and/or Google office applications, including spreadsheet, documents and presentation software 
  • A passion for the work you do and the people you do it with!

 

To Apply: For confidential consideration, please submit resume to karen.turner@expresspros.com

#3124SRG

Express Office: Bend
61379 South Highway 97
Bend, OR 97702
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